In recent years, digital marketing has become a trend and vital in achieving business success. Not only is it more cost-effective and measurable, but digital marketing can also reach a wider range of consumers compared to traditional marketing.
Although it has a lot of advantages, digital marketing is quite challenging because it’s growing very fast. Looking back at 2020 that full of surprises, we need to continue to look ahead to what will be the trend of digital marketing over the year.
Social media
Social media should not be missed in any marketing strategy. According to SmartInsights, more than half of the world is using social media by 2020. If done well, social media can significantly increase the development and brand awareness at a lower cost.
E-commerce
Since the pandemic, the need for online shopping has increased dramatically. The existence of e-commerce has become a necessity. Reporting from Statista, global e-commerce retail broke a record of reaching 22 billion monthly visits in June 2020. The highest demand is for goods that are used daily, such from food, clothing, to electronic goods.
E-commerce is in great demand by consumers because of its ease of finding various kinds of goods and making purchases without having to switch platforms.
Voice search
Voice search will become a digital marketing trend in 2021. This is because users of this feature continue to increase. Google reports that 27% of the online global population uses mobile voice search. Virtual assistants such as Siri, Google Assistant, and Alexa can be found on various devices, from smartphones to smart speakers. This affects the increasing of the use of voice search in performing searches.
Video content
According to Wyzowl State of Video Marketing, in 2017, 97 percent of businesses who used video to describe their products received a positive response from consumers, and 73 percent of consumers said they bought a product after watching the video.
Interesting and demonstrative videos can help consumers to understand a product compared to if it is only in writing, especially if the product is sold online or in the form of software.
Micro influencer
A lot of marketers use influencers to increase brand awareness. There are several types of influencers based on the number of their followers on social media. Starting from mega influencers, influencers with followers of more than one million, to nano influencers, who have followers under 10,000.
The greater the number of followers, the greater the cost. However, it turns out that working with micro-influencers is more effective. This is because micro-influencer interactions with followers tend to be higher. As reported from Adweek, the campaigns by micro-influencers were 6.7 times more effective than those of the more popular influencers.
Those are some types of digital marketing that are predicted to become a trend in 2021. Even though the development of trends in the marketing world is getting faster, marketers must always be prepared of what consumers are interested in.
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